By Tetsuhiko Endo; Photograph by Luke Aikins/Red Bull Photofiles
Felix Baumgartner’s attempt to break Joe Kittinger’s 50-year-old record for the highest successful skydive has hit what could prove to be a terminal snag today, as his sponsors, Red Bull have issued a statement calling an immediate halt to the Red Bull Stratos program. The announcement comes after months of hype and delays for what was increasingly seen as a shining example of privately-funded space exploration. The idea was to take the career skydiver, who likes to call himself “The God of the Sky,” up to an altitude of 120,000 feet in a modified helium balloon, and drop him out in hopes that he would break the sound barrier—and also survive. Despite the obvious dangers of such a mission, it wasn’t the logistics that brought an end to the project, it was the litigation.
Red Bull’s statement cites a lawsuit filed by promoter Daniel Hogan, who claims to own certain rights to the Stratos project and filed a multi-million dollar lawsuit against the energy drink giant earlier this year in a California court. When pressed for a bit more detail as to the identity of this disgruntled gentleman and his grievances, a Red Bull representative sent this comment to Adventure: “Mr. Hogan, like many others, previously contacted Red Bull regarding a project to attempt to beat Joe Kittinger's 1960 altitude free fall world record. It is not a unique idea to beat an existing world record (especially when it is 50 years old). The challenge is to actually beat it. Otherwise we do not comment on pending litigation.” A bit of Internet digging uncovered this information on the website of Wired magazine.
Promoter Daniel Hogan claims he pitched the idea to Red Bull in 2004 and provided a detailed plan, only to have Red Bull tell him, “Thanks, but no” about a year later. He sued in April, claiming Red Bull used his proposal as the basis for the Red Bull Stratos jump. The suit, filed in Los Angeles Superior Court, claims the stunt would be worth $375 million to $625 million in advertising revenue, according to Courthouse News Service.
Baumgartner sits firmly ensconced behind Redbull’s PR wall and the representatives I spoke with refused to comment on his feelings regarding the cancellation of the project. Redbull also declined to comment on how long it may take to resolve the court case, but they did say they planned to resume the project after the case was closed. Until then, it looks like The God of the Skies is going to have to find some work a little close to the ground.
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The idea was to take the career skydiver, who likes to call himself “The God of the Sky,” up to an altitude of 120,000 feet in a modified helium balloon, and drop him out in hopes that he would break the sound barrier—and also survive.
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Despite the obvious dangers of such a mission, it wasn’t the logistics that brought an end to the project, it was the litigation.
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the suit, filed in Los Angeles Superior Court, claims the stunt would be worth $375 million to $625 million in advertising revenue, according to Courthouse News Service.
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Posted by: Intoxicated Abroad | October 21, 2010 at 05:09 PM
Ridiculous. I would understand if it was a unique idea, but this is just a greedy person out for only himself to make money, halting one of the most amazing feats a human will ever attempt. I hope Red Bull doesn't settle and wins and he has to pay the lawyers every penny he has. I also hope this doesn't stop Red Bull from attempting great things and supporting "crazy" stunts/stuntmen. I personally drink Red Bull because of all the sports they support/sponsor (Red Bull Air Force, Red Bull Air Races, etc.). I hate that greedy people in this country get away with suing unnecessarily so often - if that didn't happen then this wouldn't have even crossed this guys mind.
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Posted by: lotd joe | October 19, 2010 at 02:26 AM
in other news, Daniel Hogan (kook suing Red Bull who, as he claims, allegedly swiped his plan for the upcoming Stratos jump) was successfully trans-gendered in a remote hospital in Thailand today. He spoke out on the operation after...
"I feel great, I finally have a pair of balls and can now do the jump myself rather than piggy-backing on others ideas and their talent"
c'mon, ya jerk. SOO may people have thought about this jump and breaking this record....and there is only CERTAIN gear that can withstand such speeds, altitude and the like- of COURSE you think that Red Bull used your plans. Take another hit and crawl back into your box and drink another "40" of "Olde E" and keep dreaming....
Posted by: Joe Blow | October 18, 2010 at 01:26 AM
What an absolutely ridiculous man this Hogan is to stand in the way of something so great in the name of greed.
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