The Adventure Life with Steve Casimiro Not Nau? Idealistic New Brand Goes Under

Text and photos by West Coast Editor Steve Casimiro

It was a valiant effort to reinvent the business of outdoor clothing, but Nau has shut down operations and closed its five retail stories, the most recent of which opened less then two weeks ago. After burning through $35 million in financing, the Portland apparel maker was unable to convince additional investors that its unconventional take on business, sustainability, and charity could be profitable.

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